Global Winner

Your Name Saves


Agency: Leo Burnett

Brand: Donate Life America

Market: USA

There are 120,000 people waiting for an organ donation. One dies every hour. But one organ donor can save many of them. Despite the fact that the vast majority of people support organ donation, most people never take the time to register. This is due to two factors: 1) People don't consider the real lives they can save by registering—it's not just that one donor can save many lives. It's that YOU, personally, can save many lives. 2) Registration is tedious. Not only do you need to visit to a website, but there are 16 fields to fill out.

Campaign Goals

  • Reach
  • Conversions

Facebook Products Used

  • Video Ad
  • Image (Photo) Ad
  • Website Link Ad
  • Image (Photo) Ad
  • Video Ad
  • Facebook Share API
  • Facebook Connect