Global Winner

Playstation Search for Greatness


Agency: BBH New York

Brand: Sony Interactive Entertainment Inc.

Market: USA

When PlayStation puts new content out in the world, gamers turn to their phone to devour it. They analyze every detail and race to call out their discoveries in the comments feed. So we thought, what if we gamified the Facebook comments feed and transformed it into a real-time response campaign to surprise gamers with what they love!

Campaign Goals

  • Brand Awareness
  • Reach
  • Engagement
  • Video Views
  • Brand Loyalty
  • Brand Love

Facebook Products Used

  • Carousel Ad
  • Canvas Ad
  • Video Ad
  • Video Link Ad
  • Image (Photo) Ad
  • Messenger
  • Comment Section
  • Profile