Global Winner

Mr. Robot Season 2 Digital Launch


Agency: ISL (iStrategyLabs)

Brand: USA Network

Market: USA

To promote the Season 2 premiere of USA Network’s hit show Mr. Robot, USA, VaynerMedia, and ISL created a robust pre-linear campaign, which shattered the expectations of traditional TV marketing. Our mission was to incite a digital frenzy and ignite global awareness in anticipation for the July 13th linear premiere by producing a revolutionary, international campaign, the likes of which the world had never seen.

Campaign Goals

  • Brand Awareness
  • Reach
  • Traffic
  • Engagement
  • Video Views

Facebook Products Used

  • Video Ad
  • Image (Photo) Ad
  • Image (Photo) Ad
  • Video Ad