Global Winner

Made in a Minute


Agency: BBDO New York

Brand: Lowe's

Market: USA

Lowe’s is the second largest home improvement retailer in the world. As Millennials grow up and become the next generation of homeowners, Lowe’s is constantly coming up with new ways to inspire them to take on DIY projects. If social media is the recipe to Lowe’s success, innovating on different platforms is their special sauce. With several concepts in market that tackle DIY tips, Home Maintenance and Room Makeovers, they needed to find a new area to tackle. How-to videos are great way to learn to make things. But some are hard to keep up with and others move too slowly. So we decided to reinvent the old instructional video format.

Campaign Goals

  • Brand Awareness
  • Engagement
  • Video Views

Facebook Products Used

  • 360 Video Ad