Global Winner

InstantDJ

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Agency: BBDO New York

Brand: Bacardi

Market: USA

Bacardi’s millennial audience love music and social media. But always skip social ads and branded content. We needed an innovative way to engage Bacardi’s music loving audience on social. Our goals were to increase brand awareness, brand engagement and strengthen our association with music.

Campaign Goals

  • Brand Awareness
  • Engagement

Facebook Products Used

Facebook
  • Video Ad
Instagram
  • Video Ad
  • Instagram Stories - not promoted
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