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Agency: Barton F. Graf

Brand: Tomcat Rodent Control / The Scotts Miracle-Gro Company

Market: USA

People lust for blood when they see a mouse. They don’t just want to kill them, they want to dance on their graves. For years, we’ve positioned Tomcat, as a rodent control brand for rodent victors, rather than victims. Our strategy has been to ask: what should you do with all the dead mice you kill? Our answer: Dead Mouse Theatre, a series of theatrical vignettes starring (fake) dead mice as the actors.

Campaign Goals

  • Brand Awareness
  • Reach
  • Engagement
  • Video Views

Facebook Products Used

  • Facebook Not Live.
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