Global Winner



Agency: BBDO New York

Brand: Sandy Hook Promise

Market: USA

Sandy Hook Promise was started by the parents of the victims of the Sandy Hook Elementary School shooting. They believe that every act of gun violence is preventable when you know the signs of someone who might become a violent offender. But when you don’t, the signs are easy to miss. Our task was to let our target audience - comprised of parents, teachers and students - know that these signs exist. And inspire them to visit the Sandy Hook Promise website where they could learn the signs for themselves.

Campaign Goals

  • Brand Awareness
  • Engagement
  • Video Views

Facebook Products Used

  • Video Ad