Agency: DPZ&T

Brand: McDonald’s

Market: Brazil

For over 20 years in Brazil, the tray liner in McDonald’s was the main channel of communication between the brand and its consumers. Every month, 14 million tray liners are printed: games, curiosities, tips about life, general knowledge, and special editions for the World Cup and the Olympics.

However, with the arrival of smartphones, these tray liners were not so interesting anymore to consumers the way they were in the nineties. For this reason, the challenge was to use technology to resume the conversation with consumers around the table. Offering a more enjoyable and fun meal for those who go to McDonald’s.

Campaign Goals

  • Brand Awareness
  • Local Awareness
  • Reach
  • Engagement
  • Conversions
  • Store Visits

Facebook Products Used

  • Messenger