Global Winner

Out of Office Travelogue

tip

Agency: The Monkeys

Brand: Qantas

Market: Australia

The Qantas Out of Office Travelogue is the automated out of office reply powered by your Instagram photos. In a unique combination of email and Instagram, we turned boring out of office emails into personalised travelogues.

Australia’s national airline, Qantas, is always seeking to find new ways to motivate people to travel, particularly young Australians. With qualitative research indicating that tips from friends and colleagues are the highest driver for people choosing their next holiday, we saw an opportunity to inspire and facilitate travel in a whole new way using a previously untapped media channel, the out of office email. We also knew that Instagram is one of the most popular image sharing networks for young Australians, particularly when on holiday.

The Out of Office Travelogue is an ongoing platform that continues to inspire travel and drive booking for Qantas.

Campaign Goals

  • Brand Awareness
  • Engagement
  • Lead Generation

Facebook Products Used

Facebook
  • Video Ad
  • Video Link Ad
  • Image (Photo)
Instagram
  • Image (Photo) Ad
  • Video Ad
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