Global Winner

Gone Girl

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Agency: Facebook Creative Shop

Client: Justice and Care

Market: India

Every 8 minutes a girl goes missing in India. Last year alone 21 million victims were trafficked. Statistics however staggering, don’t move people. Human stories do.

Justice and Care, an NGO that has rescued over 4500 girls, helped the police make 900 arrests and helped prosecute over 300 cases, wanted to break the apathy and build awareness towards the brave work they were doing.

In their experience, the first 24 hours are critical to any rescue before girls disappear forever into the brothels.

Campaign Goals

  • Brand Awareness
  • Reach
  • Engagement

Facebook Products Used

Facebook
  • Carousel Ad
  • Video Link Ad
Instagram
  • Video Ad
  • Carousel Ad
  • Instagram Story Ads
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