Global Winner



Agency: DDB

Brand: Sydney Opera House

Market: Australia

We needed to get more people inside the Sydney Opera House during summer, a time when people love to be outdoors.

With 8.2 million visitors annually, the Sydney Opera House is the most Instagrammed icon in Australia. But most people take photos of the outside and move on.

What we really needed was to be more accessible and welcoming to tourists and locals alike. Only then would they come inside to experience what’s on offer.

Campaign Goals

  • Brand Awareness
  • Local Awareness
  • Traffic
  • Engagement
  • Video Views
  • Lead Generation

Facebook Products Used

  • Video Ad
  • Image (Photo)
  • Image (Photo) Ad
  • Video Ad
  • Instagram Video Posts