What to Enter

What does the perfect entry look like? It uses Facebook in innovative ways to tell a compelling story, evoke powerful emotions, and ultimately drive business results.

Eligibility Requirements

“Facebook” refers to Facebook’s full family of apps and services, including Facebook, Instagram and Audience Network. In order to submit your work for consideration, please make sure it meets all of the following requirements:

  • The work was completed between April 1, 2016 and April 28, 2017.
  • The work adheres to all of Facebook’s advertising and community policies.
  • You have permission to enter the work for the awards.
  • All of your submission materials are in English.

Judging Criteria

For the Laugh, Cry, Love, and Wow categories, the judges will evaluate work across three dimensions:

(40%) The big idea.

Is the work built on an original and inspiring idea that evokes emotion or action?

(40%) Use of Facebook ad products to achieve goals.

Does the work make the best use of the ad products in Facebook’s family of apps and services? Campaign work designed specifically for Facebook platforms will receive higher marks.

(20%) Real business results.

Can you provide measurable results about how the campaign helped to drive brand or business goals? Campaigns submitted with business results will receive higher marks.

For the Act category, the judges will evaluate work across three dimensions:

(20%) The big idea.

Is the work built on an original and inspiring idea that evokes emotion or action?

(40%) Use of Facebook ad products to achieve goals.

Does the work make the best use of the ad products in Facebook’s family of apps and services? Campaign work designed specifically for Facebook platforms will receive higher marks.

(40%) Real business results.

Can you provide measurable results about how the campaign helped to drive brand or business goals? Campaigns submitted with business results will receive higher marks.

Submission Terms

The Facebook Awards are open to campaigns that ran between April 1, 2016 and April 28, 2017. Submissions may be entered into multiple categories. Please enter into the one(s) you feel best represent your campaign.

By submitting an ad, campaign statistics, credits or other supporting materials or information (collectively, your “Submission”) to Facebook Awards, you agree that you are subject to and will comply with the Facebook Statement of Rights and Responsibilities, including all referenced terms and policies such as the Advertising Guidelines and the Brand Use Guidelines.

Submission Best Practices

We get a lot of submissions every year. To improve the quality of your submissions, we recommend following these guidelines:

  • Feature work that is part of a creative, innovative Facebook-centric campaign.
  • Highlight the ways your campaign used Facebook marketing tools, such as Facebook Ads, Page Publishing, advanced targeting and/or how it was integrated with other forms of media.
  • Include a case study or non-confidential campaign metrics that highlight why the campaign was a success.
  • Include a video.
  • Include several relevant images.
  • Include links to any live content.
  • Keep the evaluation criteria in mind.
Download Submission Requirements

Deadline Extended.
Submit your work by May 5, 2017

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