Show us your moves.

The 2017 awards honor some of the best campaigns on Facebook and Instagram—the ones that moved people to feel and act.

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Here’s what’s new.

Every year, the Facebook Awards celebrate provocative creative work and new ways of storytelling. This year we’re taking a unique approach and judging work based on how it made people feel. Our new award categories are based on the emotions evoked by great campaigns.

Will you take this heart?

We reimagined this year’s trophy to reflect the heart behind work that matters. The metallic balloon design is an abstraction of the heart emoji found in Facebook’s family of apps, and we collaborated with Design Bridge to bring the concept to life.

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